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SALES MANAGEMENT SOFTWARE

Supercharge your sales
performance and
drive revenue growth.

PandaDoc makes it easier to build, send, and track documents from a single platform while speeding up the sales process and giving teams more time to focus on winning business.

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The Best

Document Management

Trusted by 68,000+ businesses worldwide to simplify sales and close deals faster

Bonusly
SGS
Bosch
Konika Minolta
Rakuten
TomTom
HP
Sylvan Learning
U-Haul
Lead Forensics
Sysco

PandaDoc will allow us to work quickly through our high volume of incoming leads. And, with a 100% remote workforce, the ability to create, edit, and manage documents virtually will allow us to maintain business continuity throughout our operations.

April Fleming

April Fleming

Revenue Operations Analyst at Wizehire

25%

more documents sent per month

46x

faster to get a signature compared to Docusign

95%

reduction in time spent creating documents

What is sales management software?

Sales management software helps teams organize, track, and optimize every aspect of the sales process, from lead capture all the way to closing deals. Typically, this is done by connecting the tools, data, and processes that teams use into a single, unified system that moves every opportunity forward with minimal friction or delay.

PandaDoc streamlines the sales process with automated document generation, electronic signatures, real-time tracking, two-way CRM integrations, and similar features. That way, the sales flow remains fast and efficient through the entire lifecycle, lead tracking improves, and sales teams can close more deals — and engage with more customers — with less manual effort.

Drive sales forward with better data

Speed up sales with quick document creation, live tracking, and dashboards that make deals easier to monitor and manage.

Fast, professional proposals

Fast, professional proposals

Deliver branded proposals quickly with ready-to-use templates and simple customization tools.

Win more agreements

Win more agreements

Combine text, multimedia, CRM data, and secure e-signatures to create engaging sales collateral for every agreement.

Insights that close deals

Insights that close deals

Track every deal with intuitive dashboards that measure performance and keep teams focused on the right opportunities.

Better sales management with PandaDoc

Give sales teams the clarity and confidence needed to connect with customers and push every deal toward a successful close.

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Create documents from CRM data

Pull account, contact, deal, and quote information directly from your CRM into PandaDoc. By using variables and smart content inside when building templates in the PandaDoc editor, teams can generate polished sales documentation in minutes.

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Build quotes automatically

Transfer product details directly from your CRM into PandaDoc pricing tables and quote builders without the need for manual data entry. Automate calculations, apply discounts, and standardize pricing so that quotes are accurate.

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Stay ahead with smart follow-ups

Built-in dashboards make it easy to monitor deal progress so that no opportunity gets lost. Teams can also automatically track document status with real-time alerts for opens, views, signatures, and payments.

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Forecast sales with accuracy

Use dashboards and CRM-synced reporting to project revenue, track deal progress, and spot growing trends. Two-way integrations and data syncing with CRMs like HubSpot and Salesforce make sure that forecasts are always up to date.

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Automate your sales process with PandaDoc API

Expand the power of your sales stack with custom automations that generate, send, and track documents inside your existing tools.

Build professional, error-free documents

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Professional proposal and quotes

Generate polished, on-brand proposals and quotes in minutes with built-in document creation, e-signing, and payment collection tools.

See why sales teams love PandaDoc

Companies big and small use PandaDoc every day to simplify document creation, speed up approval processes, and close deals with confidence.

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Smart document solutions for every team

  • Sales and Revops

    Win deals faster and with less admin

    Eliminate busywork from your sales process. Use approved templates and CRM-integrated data to quickly create polished proposals, quotes, and other key sales documents without manually re-keying data.

    Sales

Learning Resources

Link: Learn more
Sales Report

How to write a monthly sales report to improve sales performance

Frequently asked questions

  • Sales management software centralizes the tools and data that teams need to efficiently move deals forward. Typically, this type of software also includes automation and reporting tools that can provide deeper insights into buyer behavior.

    By automating repetitive tasks like data entry, follow-up reminders, and lead scoring, reps can focus on spending more time with buyers and improving the customer relationship. Similarly, features like real-time pipeline visibility allow reps track to deal progress and can help managers more easily spot at-risk deals.

    These capabilities are built into PandaDoc as part of the document process, so every proposal, contract, and quote can be built, sent, and tracked without delay.

  • The most effective platforms combine tracking, automation, and analytics into a single platform.

    Look for lead tracking with enriched data, automated content creation, approval routing, and timely follow-up prompts. AI-driven forecasting that can help prioritize promising opportunities can also be a good fit, and dashboards can provide performance snapshots of both individuals and teams.

    With PandaDoc, these capabilities are combined with electronic signatures, interactive pricing tables, and a broad selection of integrations so that teams can build stunning documents with great tools and minimal effort.

  • PandaDoc offers AI solutions that can assist with various aspects of document creation while a CRM like Salesforce uses similar tools to personalize customer interactions and provide data-driven insights into buyer behavior.

    Under the right circumstances, both AI models are useful. With the appropriate integrations and syncing, savvy teams can even make the best of both platforms and options.

  • Not usually. Modern cloud-based platforms are designed for rapid deployment.

    Integrations with popular CRMs and sales tools can fold existing data flows directly into the new system, further reducing setup time. When combined with pre-built templates and an intuitive interface, teams can start work immediately without excessive onboarding or elongated training cycles.

    PandaDoc is a great example of this. Our drag-and-drop document builder is functionally similar to a drag-and-drop website builder and a word processor like Microsoft Word. It’s easy to pick up for casual users, and sales reps can start working with the platform to deploy documents in a matter of minutes. At the same time, our builder offers deeper controls and granularity for power users like marketers or developers.

  • In sales management software, “success” is often measured through a combination of quantitative and qualitative metric, including any of the following:

    • Average sales cycle length

    • Close rate percentage

    • Pipeline volume over time

    • Number of deals won

    • Total revenue from closed deals

    With PandaDoc, teams can review performance dashboards to see which documents are converting best, which reps are meeting or exceeding target goals, and how engagement patterns change over time. This data makes it easier for leaders to identify trends, replicate top performer habits, and refine sales strategies for better long-term outcomes.

  • Yes. PandaDoc offers integrations with leading CRMs like Salesforce, HubSpot, and Pipedrive.

    When deployed, teams can automatically sync customer and opportunity data with sales documents and pass completed documents back to the CRM in real time.

    The result is a single source of truth for your sales process and less time spent switching between systems. Especially with PandaDoc’s two-way data syncing for Salesforce and HubSpot, it’s possible for users to generate and send documents without ever leaving the CRM platform.

Better sales flow management with PandaDoc

Get personalized 1:1 demo with our product specialist.

  • Tailored to your needs

  • Answers all your questions

  • No commitment to buy

Chili Piper

ChiliPiper increased their close rate by 28% after implementing PandaDoc.