Mobile App Design Proposal Template
Prepared for:
[Client.FirstName] [Client.LastName]
[Client.Company]
Created by:
[Sender.FirstName] [Sender.LastName]
[Sender.Company]
Introduction
Dear [Client.FirstName] [Client.LastName],
This document is a mobile app design proposal, based on our previous discussion of your goal to develop a mobile app for [Client.Company]. On the following pages, you will find examples of our past work followed by a tentative schedule for designing your mobile app and pricing for our design services. After reviewing the proposal, feel free to communicate any questions or concerns emailing me directly at [Sender.Email].
Thank you for the opportunity to serve your mobile app design needs!
[Sender.FirstName] [Sender.LastName]
[Sender.Company]
Our Work
[Sender.Company] is proud to offer top-notch mobile app design services to our clients around the world. We leverage the latest in UX technology to design mobile experiences which foster brand engagement, loyalty, and consumer activation (purchases). Here are a few examples of the apps we’ve designed:
Project Description/ Scope of Work
We are pleased to offer this mobile app design proposal for your review. On this page, you’ll find details regarding the tentative design timeline for your project.
Your mobile app design project will progress through the following stages:
- Customer Meetings/ Design Specifications: We will meet with you to discuss the specific features and purposes of your app.
- UX Flow Charts: We will create a flow chart visualizing how users interact with your app and its features.
- App Screen Wireframes: We will create basic sketches of the app’s various screens and menus.
- Initial Mockups: We will create detailed color mockups of the app’s various screens and menus.
- Interactive Prototype: We will create an interactive mockup that will mimic the UX of the final app to demonstrate how users will interact with the final version.
| Design Stage | Estimation Completion Date |
|---|---|
| Customer Meetings/ Design Specifications | MM / DD / YYYY |
| UX Flow Charts | MM / DD / YYYY |
| App Screen Wireframes | MM / DD / YYYY |
| Initial Mockups | MM / DD / YYYY |
| Interactive Prototype | MM / DD / YYYY |
Pricing
We offer our mobile app design services on an hourly basis. Hours will be billed on a weekly basis throughout the project. Each invoice will include a detailed breakdown of the roles that were active in the design project for the previous week, and how many hours each role was billed for.
The pricing table below shows the rate for each project role, along with an estimated number of the hours required to complete the project.
| Name | Hourly rate | Estimation Hours | Subtotal |
|---|---|---|---|
| Project Manager | $35.00 | 20 | $700.00 |
| Designer | $40.00 | 35 | $1,400.00 |
| UX Specialist | $50.00 | 30 | $1,500.00 |
| $3,600.00 |
| Subtotal | $3,600.00 |
| Discount | $0.00 |
| Tax | $0.00 |
| Total | $3,600.00 |
Acceptance
If you wish to move forward with [Sender.Company] as your vendor for this mobile app design project, please sign this proposal below.
[Sender.Company]
Signature
MM / DD / YYYY
[Sender.FirstName] [Sender.LastName]
[Client.Company]
Signature
MM / DD / YYYY
[Client.FirstName] [Client.LastName]
AI assistant included
FAQ
Begin writing your mobile app design proposal with an introduction to your company and the niches you operate in. From there, describe the project, project scope, pricing, and other important details. End the proposal with space for signatures to accept and initiate the contract.
A design proposal should include details such as an overview of the company, details of the project describing the entire project scope, an estimated date regarding the project completion, and the pricing of the project. End the proposal with space for signatures to accept the proposal.
An app proposal is a document sent by an app-design company to a prospective client to introduce them to the company's services, and to give them an estimation of the project deliverables, costs, and timelines if they undertake that company's services. It is specifically curated keeping the requirements of the prospective client in mind.
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